{"id":433,"date":"2024-11-24T21:50:29","date_gmt":"2024-11-24T20:50:29","guid":{"rendered":"https:\/\/study-web.fr\/dn3-axelle\/?page_id=433"},"modified":"2025-03-31T16:13:37","modified_gmt":"2025-03-31T14:13:37","slug":"cyberaddiction-433","status":"publish","type":"page","link":"https:\/\/axelle-lataix.art\/?page_id=433","title":{"rendered":"Cyberaddiction"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"433\" class=\"elementor elementor-433\">\n\t\t\t\t<div class=\"elementor-element elementor-element-225e266 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"225e266\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c95710a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"c95710a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26ee8cd elementor-widget elementor-widget-heading\" data-id=\"26ee8cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adobe Illustrator - Photoshop - Communication<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-112be62 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"112be62\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac953d7 elementor-widget elementor-widget-heading\" data-id=\"ac953d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cyberaddiction<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7795cf elementor-widget elementor-widget-heading\" data-id=\"b7795cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adobe Illustrator - Photoshop - Communication<br>DNMADe - 2023<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c9061e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"9c9061e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4c73243 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"4c73243\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-391571f elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"391571f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"944\" src=\"https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Logo-1-1024x944.png\" class=\"attachment-large size-large wp-image-552\" alt=\"\" srcset=\"https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Logo-1-1024x944.png 1024w, https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Logo-1-300x277.png 300w, https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Logo-1-768x708.png 768w, https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Logo-1-1536x1416.png 1536w, https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Logo-1-2048x1888.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-281ec29 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"281ec29\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12b6a9b elementor-widget elementor-widget-heading\" data-id=\"12b6a9b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campagne de pr\u00e9vention sur la Cyberaddiction \u00e0 destination des 15-17 ans\u200b\u200b\u200b\u200b\u200b\u200b\u200b<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8199560 elementor-widget elementor-widget-heading\" data-id=\"8199560\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La recherche et l'\u00e9tude du contexte<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e253bf7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e253bf7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"10e86f31-7d25-4b3a-bff4-40cb1de20869\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert dark\"><p data-start=\"0\" data-end=\"637\" data-is-last-node=\"\" data-is-only-node=\"\">Dans le cadre de notre projet de pr\u00e9vention sur la cyberaddiction, notre groupe a choisi de cibler les jeunes de 15 \u00e0 17 ans. \u00c0 cet \u00e2ge, beaucoup ne se per\u00e7oivent pas encore comme cyberaddicts, bien que leur usage du num\u00e9rique puisse devenir envahissant. Plut\u00f4t que d\u2019adopter une approche alarmiste, souvent inefficace aupr\u00e8s de ce public, nous avons opt\u00e9 pour une strat\u00e9gie bienveillante et positive. En instaurant un lien de confiance, nous souhaitons favoriser une prise de conscience progressive et encourager une r\u00e9flexion sur leurs habitudes num\u00e9riques, afin de les aider \u00e0 adopter une relation plus \u00e9quilibr\u00e9e avec la technologie.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f4d0ce e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"4f4d0ce\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2cd18ff e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2cd18ff\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-38453c3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"38453c3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f702f0 elementor-widget elementor-widget-heading\" data-id=\"1f702f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La strat\u00e9gie visuelle et de contenu<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b58f239 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"b58f239\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36a3aad elementor-widget elementor-widget-heading\" data-id=\"36a3aad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Avec cette strat\u00e9gie, nous avons cherch\u00e9 \u00e0 capter l\u2019attention de notre public cible sur Instagram.\nPour commencer, nous avons con\u00e7u un logo au design calme, ouvert et porteur d\u2019espoir, non genr\u00e9 et inclusif, qui invite le spectateur dans une d\u00e9marche positive. Inspir\u00e9 du monde r\u00e9el, notre identit\u00e9 visuelle int\u00e8gre des \u00e9l\u00e9ments artistiques tels que des coups de pinceau (typographie), de la bombe a\u00e9rosol (logo), des stickers (pr\u00e9sents dans les vid\u00e9os) et des textures de feutre (posts Instagram et logo) pour renforcer le lien avec notre message.\n\nNos posts Instagram adoptent un ton s\u00e9rieux et informatif pour asseoir notre cr\u00e9dibilit\u00e9, tout en int\u00e9grant des expressions famili\u00e8res telles que \"HEIN ?\" ou \"Et ben en fait\u2026\" pour maintenir une proximit\u00e9 et instaurer un climat de confiance. Cette combinaison d\u2019authenticit\u00e9 et de fiabilit\u00e9 capte l\u2019attention tout en rendant notre contenu accessible et engageant.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba015fe e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"ba015fe\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8d73a68 e-grid e-con-full wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"8d73a68\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb5078f elementor-widget elementor-widget-image\" data-id=\"bb5078f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"520\" height=\"522\" src=\"https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Poste-1.png\" class=\"attachment-large size-large wp-image-440\" alt=\"\" srcset=\"https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Poste-1.png 520w, https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Poste-1-300x300.png 300w, https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Poste-1-150x150.png 150w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79df406 elementor-widget elementor-widget-image\" data-id=\"79df406\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"521\" height=\"520\" src=\"https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Poste-2.png\" class=\"attachment-large size-large wp-image-441\" alt=\"\" srcset=\"https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Poste-2.png 521w, https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Poste-2-300x300.png 300w, https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Poste-2-150x150.png 150w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26496e3 elementor-widget elementor-widget-image\" data-id=\"26496e3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"522\" height=\"521\" src=\"https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Poste-3.png\" class=\"attachment-large size-large wp-image-442\" alt=\"\" srcset=\"https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Poste-3.png 522w, https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Poste-3-300x300.png 300w, https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Poste-3-150x150.png 150w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99b4a42 elementor-widget elementor-widget-image\" data-id=\"99b4a42\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"522\" height=\"524\" src=\"https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Poste-4.png\" class=\"attachment-large size-large wp-image-443\" alt=\"\" srcset=\"https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Poste-4.png 522w, https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Poste-4-300x300.png 300w, https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Poste-4-150x150.png 150w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a7bfab elementor-widget elementor-widget-image\" data-id=\"7a7bfab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"521\" height=\"522\" src=\"https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Poste-5.png\" class=\"attachment-large size-large wp-image-444\" alt=\"\" srcset=\"https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Poste-5.png 521w, https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Poste-5-300x300.png 300w, https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Poste-5-150x150.png 150w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28a8457 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"28a8457\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc8bb9 elementor-widget elementor-widget-image\" data-id=\"8dc8bb9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Cyber-insta.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Cyber-insta\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDM5LCJ1cmwiOiJodHRwczpcL1wvYXhlbGxlLWxhdGFpeC5hcnRcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzExXC9DeWJlci1pbnN0YS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"506\" height=\"738\" src=\"https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Cyber-insta.png\" class=\"attachment-large size-large wp-image-439\" alt=\"\" srcset=\"https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Cyber-insta.png 506w, https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Cyber-insta-206x300.png 206w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58481c4 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"58481c4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dfe87cc e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"dfe87cc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-60b1c6b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"60b1c6b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5287f2d elementor-widget elementor-widget-heading\" data-id=\"5287f2d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les supports de communication<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d66299 elementor-widget elementor-widget-text-editor\" data-id=\"9d66299\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Notre campagne s\u2019articule autour des r\u00e9seaux sociaux de vid\u00e9os courtes d\u00e9filantes (TikTok, Instagram Reels, YouTube Shorts), les plateformes privil\u00e9gi\u00e9es par notre public cible.<\/p><p>Pour cela, nous avons mis en place :<\/p><ul><li><em>Posts sur les r\u00e9seaux sociaux :<\/em> une alimentation r\u00e9guli\u00e8re de notre page avec un contenu adapt\u00e9.<\/li><li><em>Distribution de stickers : <\/em>offerts lors des interventions scolaires, pour personnaliser t\u00e9l\u00e9phones et ordinateurs.<\/li><li><em>Vitrophanies :<\/em> appos\u00e9es \u00e0 l&rsquo;int\u00e9rieur des \u00e9tablissements scolaires pour une visibilit\u00e9 accrue.<\/li><li><em>Affiches pour abribus et panneaux publicitaires :<\/em> situ\u00e9es dans des lieux strat\u00e9giques fr\u00e9quent\u00e9s par les lyc\u00e9ens.<\/li><li><em>Vid\u00e9os vari\u00e9es :<\/em> con\u00e7ues pour capter l\u2019attention gr\u00e2ce \u00e0 des messages percutants et engageants.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b42255 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"7b42255\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1563f4 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b1563f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"693\" src=\"https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/vitrophanie.png\" class=\"attachment-large size-large wp-image-452\" alt=\"\" srcset=\"https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/vitrophanie.png 520w, https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/vitrophanie-225x300.png 225w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e33aca e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"8e33aca\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a93fa68 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"a93fa68\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d7476a elementor-widget elementor-widget-image\" data-id=\"0d7476a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div 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class=\"elementor-element elementor-element-69dc1ad elementor-widget elementor-widget-video\" data-id=\"69dc1ad\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Sequence-01.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbc67df elementor-widget elementor-widget-video\" data-id=\"fbc67df\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Sequence-02.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\" poster=\"https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/2.png\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-829e0a7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"829e0a7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20323f8 elementor-widget elementor-widget-heading\" data-id=\"20323f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9alis\u00e9 par Axelle ASTIER-LATAIX, Elizabeth DIDO, Matteo BLANCHON, Loris KOEHLER, Louka PETITPAS-GAUTHIER et Lilian DUTOIS.\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Adobe Illustrator &#8211; Photoshop &#8211; Communication Cyberaddiction Adobe Illustrator &#8211; Photoshop &#8211; CommunicationDNMADe &#8211; 2023 Campagne de pr\u00e9vention sur la Cyberaddiction \u00e0 destination des 15-17 ans\u200b\u200b\u200b\u200b\u200b\u200b\u200b La recherche et l&rsquo;\u00e9tude du contexte Dans le cadre de notre projet de pr\u00e9vention sur la cyberaddiction, notre groupe a choisi de cibler les jeunes de 15 \u00e0 17 ans. \u00c0 cet \u00e2ge, beaucoup ne se per\u00e7oivent pas encore comme cyberaddicts, bien que leur usage du num\u00e9rique puisse devenir envahissant. Plut\u00f4t que d\u2019adopter une approche alarmiste, souvent inefficace aupr\u00e8s de ce public, nous avons opt\u00e9 pour une strat\u00e9gie bienveillante et positive. En instaurant un lien de confiance, nous souhaitons favoriser une prise de conscience progressive et encourager une r\u00e9flexion sur leurs habitudes num\u00e9riques, afin de les aider \u00e0 adopter une relation plus \u00e9quilibr\u00e9e avec la technologie. La strat\u00e9gie visuelle et de contenu Avec cette strat\u00e9gie, nous avons cherch\u00e9 \u00e0 capter l\u2019attention de notre public cible sur Instagram. Pour commencer, nous avons con\u00e7u un logo au design calme, ouvert et porteur d\u2019espoir, non genr\u00e9 et inclusif, qui invite le spectateur dans une d\u00e9marche positive. Inspir\u00e9 du monde r\u00e9el, notre identit\u00e9 visuelle int\u00e8gre des \u00e9l\u00e9ments artistiques tels que des coups de pinceau (typographie), de la bombe a\u00e9rosol (logo), des stickers (pr\u00e9sents dans les vid\u00e9os) et des textures de feutre (posts Instagram et logo) pour renforcer le lien avec notre message. Nos posts Instagram adoptent un ton s\u00e9rieux et informatif pour asseoir notre cr\u00e9dibilit\u00e9, tout en int\u00e9grant des expressions famili\u00e8res telles que \u00ab\u00a0HEIN ?\u00a0\u00bb ou \u00ab\u00a0Et ben en fait\u2026\u00a0\u00bb pour maintenir une proximit\u00e9 et instaurer un climat de confiance. Cette combinaison d\u2019authenticit\u00e9 et de fiabilit\u00e9 capte l\u2019attention tout en rendant notre contenu accessible et engageant. Les supports de communication Notre campagne s\u2019articule autour des r\u00e9seaux sociaux de vid\u00e9os courtes d\u00e9filantes (TikTok, Instagram Reels, YouTube Shorts), les plateformes privil\u00e9gi\u00e9es par notre public cible. Pour cela, nous avons mis en place : Posts sur les r\u00e9seaux sociaux : une alimentation r\u00e9guli\u00e8re de notre page avec un contenu adapt\u00e9. Distribution de stickers : offerts lors des interventions scolaires, pour personnaliser t\u00e9l\u00e9phones et ordinateurs. Vitrophanies : appos\u00e9es \u00e0 l&rsquo;int\u00e9rieur des \u00e9tablissements scolaires pour une visibilit\u00e9 accrue. Affiches pour abribus et panneaux publicitaires : situ\u00e9es dans des lieux strat\u00e9giques fr\u00e9quent\u00e9s par les lyc\u00e9ens. Vid\u00e9os vari\u00e9es : con\u00e7ues pour capter l\u2019attention gr\u00e2ce \u00e0 des messages percutants et engageants. https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Sequence-01.mp4https:\/\/axelle-lataix.art\/wp-content\/uploads\/2024\/11\/Sequence-02.mp4 R\u00e9alis\u00e9 par Axelle ASTIER-LATAIX, Elizabeth DIDO, Matteo BLANCHON, Loris KOEHLER, Louka PETITPAS-GAUTHIER et Lilian DUTOIS.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-433","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/axelle-lataix.art\/index.php?rest_route=\/wp\/v2\/pages\/433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/axelle-lataix.art\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/axelle-lataix.art\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/axelle-lataix.art\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/axelle-lataix.art\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=433"}],"version-history":[{"count":50,"href":"https:\/\/axelle-lataix.art\/index.php?rest_route=\/wp\/v2\/pages\/433\/revisions"}],"predecessor-version":[{"id":996,"href":"https:\/\/axelle-lataix.art\/index.php?rest_route=\/wp\/v2\/pages\/433\/revisions\/996"}],"wp:attachment":[{"href":"https:\/\/axelle-lataix.art\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}